1.0HI-COMhttps://www.hicom-asia.comKate CHERNAVINAhttps://www.hicom-asia.com/author/kate/rich600338<blockquote class="wp-embedded-content" data-secret="BbEOoFzaSK"><a href="https://www.hicom-asia.com/aromababy-china-kol/">Aromababy: Australian brand that knows how to use Chinese KOL!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.hicom-asia.com/aromababy-china-kol/embed/#?secret=BbEOoFzaSK" width="600" height="338" title="« Aromababy: Australian brand that knows how to use Chinese KOL! » — HI-COM" data-secret="BbEOoFzaSK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.hicom-asia.com/wp-content/uploads/2018/04/WechatIMG2301.png900600When a brand sees the vast opportunities to go global with their product, it is an exciting, and also risky step. But as they saying goes, no risk, no reward. HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, and hear about what she’s learned and advice she would give others. Aromababy began exporting to Singapore and Hong Kong very early on. These are still great markets for our brand, in particular Hong Kong. Similarly, South Korea is a good market for our skincare. We entered the market there, also in retail stores, before many imported natural baby brands were on shelves. Again, in all these regions we offer educational and interactive workshops and I am on the ground there as often as possible, engaging with both consumers and health professionals as well as our retail partners.