1.0HI-COMhttps://www.hicom-asia.comKate CHERNAVINAhttps://www.hicom-asia.com/author/kate/rich600338<blockquote class="wp-embedded-content" data-secret="X4kanwrQdk"><a href="https://www.hicom-asia.com/fr/3-kol-chinois-beaute-sport-voyage-aventure-2018/">3 KOL chinois de beauté, sport, voyage et aventure en 2018</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.hicom-asia.com/fr/3-kol-chinois-beaute-sport-voyage-aventure-2018/embed/#?secret=X4kanwrQdk" width="600" height="338" title="« 3 KOL chinois de beauté, sport, voyage et aventure en 2018 » — HI-COM" data-secret="X4kanwrQdk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.hicom-asia.com/wp-content/uploads/2018/05/chinese-kol-hicom-.jpg900450No longer is KOL marketing solely the domain of luxury brands and established celebrities; we are seeing its application across virtually all consumer categories and more and more involvement of everyday bloggers with rapidly growing follower numbers. Even companies with a more limited budget can find huge success partnering with the right KOL. These typically young, millennial Chinese digital natives can gain your brand invaluable access to target demographics and vital consumer engagement in the noisy, crowded and rapidly evolving online marketplace that is China’s social media. Want to know more about KOL marketing in China? Shoot us an email and let's chat!