1.0HI-COMhttps://www.hicom-asia.comKate CHERNAVINAhttps://www.hicom-asia.com/author/kate/rich600338<blockquote class="wp-embedded-content" data-secret="54moAm73Gd"><a href="https://www.hicom-asia.com/fr/top-9-kol-chinois-marche-voyage-en-2018/">Top 9 des KOL chinois dans le marché du voyage en 2018</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.hicom-asia.com/fr/top-9-kol-chinois-marche-voyage-en-2018/embed/#?secret=54moAm73Gd" width="600" height="338" title="« Top 9 des KOL chinois dans le marché du voyage en 2018 » — HI-COM" data-secret="54moAm73Gd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.hicom-asia.com/wp-content/uploads/2018/06/chineseKOltravel-e1552020887804.jpg900450KOL (Key Opinion Leader) Marketing, sometimes called Influencer Marketing, is an indirect type of marketing that aims to promote brands, products or services via advice or reviews. In 2018, China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while taking a big part in the industry by being frequents travelers themselves.